Tuesday, September 14, 2010

China Unicom next month to adjust the proportion of SP into

For a long time, SP has always insisted cooperation with China Unicom's revenue-sharing ratio of 2:8, but from April 1 onwards, the rules will be broken.

Yesterday, Beijing Unicom, a whole network of SP leader told reporters on February 28, China Unicom SP convened a meeting of all the whole network, and announced in April from the implementation of the new SP policy.

"Unicom this action too, will certainly be a lot of SP was forced to withdraw." Attended a meeting of the SP Unicom say, whether to improve the revenue-sharing, or to extend the settlement period, or the entire network or points required provincial access, no doubt improve the whole network of cooperation with China Unicom SP threshold.

It is reported that China Unicom's SP New Deal, including, for Unicom's value-added services for all, the whole network SP will be in 31 provinces and autonomous regions, provincial contract, sub-provincial floor, provincial opened; billing cycle from the current three month extension to 5 months; each SP to pay 5,000 yuan per month the customer service costs; Unicom and SP's share increased from 2:8 to 3:7 to improve.

These people said, precisely, should Unicom to the relationship with partners business model is divided into five categories: self-class (Unicom independently operated business and platform, there is no partner, nor into), which co-class (that is, CP, services including mobile TV, mobile music, voice value-added, etc.), service provider class (that is, the larger SP, activities include interactive horizon, Magic Collection, cell phone magazine, China Unicom in the letter, MMS, voice value-added, etc.), application provide classes (ie AP, including mobile phone navigation service, super ringtones, red strawberries, mobile banking, mobile wallet, accessories SMS, etc.) and integrated service class (that IS, business integration services including business class and group industrial applications), different Partners are divided into different proportion.

In fact, only rumored to 3:7 SP class of business, which before, most have adopted the principle of 2:8. The CP class is divided by 5:5 ratio, AP is 4:6.

Air Network (KONG.Nasdaq) CFO Hui Sun with the announcement of 2006 earnings at an analyst meeting, said China Unicom in April to be raised into the company's overall gross margin percentage could lead to reduction of 1%. Sun Hui in accordance with the estimates, the air network of wireless value-added services gross margin of about 50% ~ 52%, respectively.

According to China Mobile and China Unicom announced earnings estimates prior to 2006, China Mobile's wireless value-added service revenues of approximately 68 billion yuan, about 16 billion yuan of China Unicom, Telecom and China Netcom merger of wireless value-added services to the low revenue at Unicom. So, if Unicom 10% of the share, its wireless revenues will increase by 16 billion yuan.

Insiders said that as most of the SP were selected with the cooperation of several major operators in the same time, while revenues from China Mobile is far more than China Unicom, the main effect so affected by this policy is to cooperate as a business focus Unicom SP.

According to China Unicom announced in January 2007 SP revenues, income from Unicom large amount of SP, including Sina, TOM Online, Tencent, Sohu, Sina most revenue for the 7.5 million, TOM Online is 550 million, Tencent and Sohu were 3.1 million and 2.75 million.

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